This is why I love my job

I feel everyday that I do some of the coolest stuff in advertising. TV is very cool but its becoming hard to really BE cool on TV. Only the beer and soda companies can really pull it off.

I saw a Kenneth Cole ad today and clicked on the banner (yes - i actually clicked! eek). It brought me to this site:



Watch the video and then watch some of the other videos of the people within the campaign. Most people dont realize that online advertising is just this - a way to extend the TV screen and sometimes in a BETTER way. Kenneth Cole did a very cool job here with this campaign called "We all Walk in Different Shoes". Brilliant! You never see clothing/shoe retailers doing things like this online with targeted banners.

Check it out! I think I made the best choice to go from TV to online advertising. Did you know online could be this cool?

http://www.kennethcole.com/default.asp?pw=advertising&adid=daily300x600&s=advertising

See You Next...

So my co-worker knows someone who works at lets say a Clothing Retailer. This Clothing Retailer has an Asian company work on their clothes and the tags for the clothes. The tags are coded with various elements: Size, Color, Garment Name

This Clothing Retailer has a lovely shirt in the color Currant. The code for Current is the first two letters of the color (CU) and the last two letters (NT).

There is a picture but we are not allowed to post b/c it would give away the Clothing Retailer.

Sooo... the story goes...

Customer Service Man in India: Miss Blah Blah I dont know what the problem is!

Marketing Person in USA: Ok tell me what everyone is saying to you.

Customer Service Man in India: All the women are screaming "See You Next Tuesday!" when they cant because I am in India and they are in New Jersey! Why are they saying that Miss Blah Blah??? Why?? why???

Marketing Person in USA: (Dying laughing) Well Mr. Blah Blah.... (and you can imagine the rest)

Subtle Butt

I seriously cant believe they sell something like this. Can you imagine being like "Mom, Dad... guess what I did... I created this great product! You were my inspiration!"


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